A month ago, Clinique held a luncheon for bloggers. This event marked the launch of the reformulated famous yellow moisturizing lotion, the Dramatically Different Moisturizing Lotion+. Mum was really excited that I got an invitation because she loves the original version. A lot. In fact, I just got her a bottle of it for Mother's Day!
I still remember the first time she told me about it; I was probably only 13 then. I thought the moisturizer looked a lot like egg tofu, asked about it and Mum was like "This is a very good moisturizer. But it's VERY expensive.". Guess what? Mum was going to get the best (beauty) news she had in ages that day!
The Dramatically Different Moisturizing Lotion was launched back in 1968 and it didn't go through a single reformulation until now. Clinique realized that current environmental conditions and women's concerns differed greatly from the past and the brand wanted to respond to that.
And it took 3 formulation dermatologists, 53 researchers, 100 formula trials and 6.5 years to come up with the brand new Dramatically Different Moisturizing Lotion+.
The new formula remains largely the same, save for a couple new ingredients:
Phytofix
A blend of sunflower seed cake, barley extract and cucumber fruit extract that helps to strengthen the skin's barrier, imparting resilience and resistance to environmental stresses.
Hyaluronic Acid
Used in dermatology and medicine for many years, it is proven effective in helping skin hold onto moisture for improved hydration.
Glycerin
It is a well-known humectant that attracts moisture to skin. Considered highly 'hygroscopic', it absorbs water from the surrounding air.
Urea
It is a naturally occuring component in the production of skin's own natural moisturizing factor (NMF). NMF ingredients mimic the function of healthy skin.
In the above shot, the Clinique ladies highlighted the importance of exfoliation and proceeded to do a demonstration. They applied the lotion on skin that was and wasn't exfoliated.
See how the lotion on the lady's left arm is completely absorbed, much unlike her right? It's pretty easy to guess which arm was exfoliated and which wasn't! (Just in case, the left arm was exfoliated!)
And now, for the news that Mum was delighted to hear (And you will be too!)! :D
The Dramatically Different Moisturizing Lotion+, which is already available at all Clinique counters, retails at $28 for 50ml and $60 for 125ml, compared with $42 and $70 previously! The brand wants to make good skin accessible to everyone, no matter the age. (: Do check it out when you pass by their counters!
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