Wednesday, June 11, 2014

EVENT: ION Insider Workshop - The Beauty Edition

In the final week of May, I had the privilege of attending the ION Insider Workshop. The ION Insider is an upcoming blog by ION Orchard on the latest happenings on beauty, lifestyle, food, events... Well, just about everything! And this workshop was a sneak preview of what the blog would be about. Previously, I attended the ION Orchard's Blogger Beauty Brunch (Read it here.), and it was so fun! So you can imagine how beyond thrilled I was to have another opportunity to blog about ION Orchard again. After all, it is my third home. :D

For this workshop, we visited 3 of ION Orchard's favourite beauty brands.

YVES SAINT LAURENT BEAUTÉ
#B2-34
Tel.: (+65) 6509 7423
Opening Hours: 10am - 10pm

Yves Saint Laurent started out as a luxury fashion house, founded by Yves Saint Laurent and Pierre Bergé. However, since launching Yves Saint Laurent Beauté, the brand has established quite a presence in the beauty scene as well, especially with their Touche Éclat. It returned to our shores when it opened its first South-east Asian stand-alone boutique in late 2012.

Here are some products which caught my attention during the makeup demonstration:

  • Yves Saint Laurent's Forever Light Corrector Skintone Serum
    This serum is a delightful anti-aging concoction of GlycanactifWT™, Actyl C and L.H.A to help even out skin tone, by working on your dark spots and skin's clarity and radiance. Upon application, your skin turns luminous and more even instantly.

  • Yves Saint Laurent's Le Teint Touche Éclat
    This weightless foundation is created from the famous Touche Éclat. It works its magic by providing a flawless complexion, that is free from imperfections, highlighted in all the right areas and well-protected from the sun's harmful rays. Read my quick review here.

  • Yves Saint Laurent's Kiss and Blush
    This dual-purpose makeup contains Hyaluronic Acid Spheres and Pomegranate extract to help moisturize your cheeks and lips, while adding a bright wash of colour to your face. Give yourself a face lift by dotting it on the apples of your cheeks, and blending it upwards. Or create luscious lips by applying it from centre outwards.

This evening smokey eye look was created with Yves Saint Laurent's Couture Palette n°7 Parisienne.
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ESTÉE LAUDER
#B2-42
Tel.: (+65) 6634 7287
Opening Hours: 10am - 10pm

Estée Lauder is the birth child of Joseph Lauder and his wife, Josephine Esther Mentzer, or more affectionately known as Estée Lauder. Back then, the brand only had 4 products; Super-Rich All Purpose Creme, Creme Pack, Cleansing Oil, and Skin Lotion. But armed with Estée's firm belief that 'every woman can be beautiful', it quickly expanded to become one of the biggest beauty brands.

Despite the arsenal of makeup that many of us are guilty (and proud) of owning, we often do not have the time to glam up for daily happenings. Hence, Estée Lauder created this '3 Minute Beauty System' that will take us through the day, glamorously.

Here are the 6 quick techniques:

  1. Mix Estée Lauder's Advanced Night Repair with Estée Lauder's Double Wear All-Day Glow B.B Moisture Makeup to create an instant glowy complexion.

  2. Conceal your spots with Estée Lauder's Double Wear Stay-in-Place Flawless Wear Concealer.

  3. Highlight your face by drawing an inverted 'E' with Estée Lauder's Brush-On Glow B.B Highlighter.

  4. Draw 2 'C's around your eyes to brighten them up. Don't forget to blend!

  5. Wing your eyeliner. And if you are feeling a little braver, apply a bright colour under, over or on top of it.

  6. Create the perfect pout by highlighting your Cupid's bow and the bottom of your lips. Add gloss or dust a shimmery white eye shadow in the middle to make them fuller.

This natural sweet look was completed with was created with Estée Lauder's Pure Colour Gloss in No. 31 Wild Lilac.
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DIOR BACKSTAGE STUDIO
#B2-44/46
Tel.: (+65) 6636 7232
Opening Hours: 10am - 10pm

The only Dior Backstage Studio in Singapore recreates the exciting backstage ambience, typical of a Dior runway show. The studio is divided into sections dedicated especially for the face, eyes, lips, nails and fragrances... Basically, every girl's dream room. Just look at that gorgeous wheel of nail polishes, lipsticks and lip glosses!

The studio is run by a specially selected team of Dior's The Backstage Makeup Artist to bring you the full runway experience; whether it is to help you choose the perfect product or translate the latest trend onto your face, they are very happy to help. The MUA for the day was really friendly and very patient in explaining the steps to create the 'no-makeup makeup, radiance-from-within' look.

Here's the list of services and products which are exclusive to Dior Backstage Studio:

  • Backstage Pro makeup products and tools to help you achieve red carpet-worthy looks. Be sure to keep a lookout for the Lash Bar, which is equipped with 9 sets of intricately-designed Backstage False Lashes.

  • A specially-trained team of Backstage Artists is always on standby to provide trade secrets and transform your look. Backstage Makeup Lessons are also held for a group of 2 to 6 people, where 2 Dior Makeup Looks are created over a span of 2 hours.

  • Curated runway iconography, illustrations and visuals take you through the rich history of Dior. Immerse in it and soak up the Dior spirit!

  • Exciting Backstage Shows are held 2 to 3 times annually to showcase the prowess of Dior International Makeup Pro Team and Regional Makeup Artists.


This porcelain complexion was created with Diorskin Airflash Spray Foundation and a foundation brush.

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The very lovely gifts that ION Orchard, Yves Saint Laurent Beauté and Estée Lauder prepared for us! Thank you! :D

featuring Estée Lauder's Double Wear All-Day Glow B.B and Dior Addict's It-Lash Mascara.

featuring Yves Saint Laurent's Light Creator CC Creme and Dior Addict's Lip Glow.
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Wednesday, March 19, 2014

EVENT: Erabelle's Beauty & the Browlogy Bloggers' Event.

My February concluded with a cozy little party held by Erabelle at the Bugis outlet. I have always been intrigued by the brand because the Erabelle ladies look incredibly elegant in their pink kimonos. But brows are really everything. Depending on their lengths and shapes, brows can make or break your look. Hence, I stick to my brow therapist like lovers stick together. BUT quite frankly, I was a teeny weeny bit bored of the way my brows looked and I really did want more of an arch. BUT BUT... I'm way ahead of myself. First, an introduction to Erabelle.

Erabelle understands that today's women are bogged down by many commitments. And so, it becomes increasingly difficult for us to keep up with our personal care. Hence, Erabelle's philosopy - Beauty in an Instant. Erabelle prides itself in coming up with solutions to simply beauty routines so that we can put our best face forward anytime and anyway with minimal time and effort. And without paying less attention to our commitments.

One such solution is Erabrowlogy, which is Erabelle's latest brow treatment. A holistic eyebrow embroidery, it utilizes the specialized Eurpoean Softstroke technique with a European micro-pen to apply colours just below the epidermis of your skin. The result is a set of beautiful, natural-looking and perfectly-drawn brows for 2 to 3 years, with the full course of treatment and proper care. Bid pale and naturally sparse brows goodbye!

Psst! Just to assure you that you are in safe hands, Erabelle has been a Brow Expert with more than 9 years of experience! And it has received the most awards for their brow services.

Erabelle currently has 4 outlets in Singapore. The Bugis one is actually Erabelle's first but it has just been newly renovated with a fairy tale concept. Erabelle hopes to create a warm and familiar ambience, like that of fairy tales, which is complementary with their warm and sincere service. And just like all fairytales, things end with a 'happily ever after'. There are 3 private rooms and each comes dressed in a different tale; Beauty and the Beast, Cinderella and Little Red Riding Hood.

And gosh, were the rooms beautifully done! I love the Cinderella one the most! And aren't those pillows the most luxurious ones you have ever seen? There's even an iPad in-built in the walls, so that you can pick your songs as you get your treatments done!

Erabrowlogy consists of just 5 quick steps to achieve gorgeous, semi-permanent brows to frame your face!

Step 1: Brow Preparation - A brow mask will be applied onto your brow area to remove dead skin cells and excess sebum, whilst hydrating your skin. This is especially beneficial for those with oily or dry skin, as unhealthy skin condition is a factor that contributes to weak colour retention.

Step 2: Erabrow Design - The customization design process includes a face shape and eyebrow analysis, designing, trimming and tweezing. Creation of the perfect arch will then be done with Erabelle's Long-Lasting Brow Pencil, which shade is chosen accordingly to suit your skin tone and hair colour.

The Artist will first identify your face shape and recommend the suitable eyebrows. There are 6 common Asian Face shapes:

  • Diamond: Narrow square forehead + wide cheek bones + narrow jawline + pointy chin
  • Long: Round narrow forehead + slim long jawline + long chin
  • Oval: Narrow round forehead + slim long jawline + round chin
  • Square: Wide square forehead + angular jawline + pointy chin
  • Round: Wide round forehead + round jawline + round chin
  • Heart: Round forehead + narrow jawline + pointy chin

For the design of your brows, which includes trimming and tweezing, there are 5 factors of consideration:

  • Length of eyebrows
  • Thickness of eyebrows: Distance between the brows and eyes + size of eyes + size of face + body frame
  • Shape and tip of the eyebrow arch
  • Starting point of the eyebrows: Light + natural looking
  • Ending point of the eyebrows: Precise + complete

Next, comes the penciling in the brows to simulate look of full brows and you can compare the before and after Erabrow Design. If you're happy with the brow shape, you'll proceed to step 3 of the Erabrowlogy!

Step 3: Patch Test - The patch test is done before the procedure to test for any allergy to the certified colour pigment used.

Step 4: Preparation of Equipment - New Micropen tips and colour caps are used for every customer to ensure that strict hygiene standards are observed.

Step 5: Application of Colour - The Softstroke technique is used, coupled with topical numbing cream and micro-pen so as to induce an experience of minimal discomfort.

After each Erabrowlogy session, you'll also be given an Erabrowlogy Care Kit which consists of:

  • Aftercare cream (5g)
    To be applied every morning and night for at least 5 days of the colour-settling process.
  • Hydra Cleansing Water (15ml)
    For ease of cleansing, the cleansing water can be used with cotton pads to cleanse the face, avoiding the brow area.
  • Skin Calming Mask (5g)
    To counter discomfort and redness after the procedure, it is recommended to use this mask for the 2nd, 3rd and 4th nights after the procedure for a soothing effect.

Here's Louisa and her new brows after about an hour! I love how defined and natural they look!

Then, it was my turn to try out Erabelle's Erabrow Design (Just the first part of the Erabrowlogy.)! My therapist was Winnie Yeo and I was jumping inside when she told me that it was actually alright for me to have a higher arch (Nope, no Korean pencil-straight brows for me.). After analyzing my face (Which is long and oval.) and working her magic hands on me...

... TADAHHH! Look at the drastic difference! Seriously, guys. Brows. Are. Everything. My eyes had a less droopy appearance and I looked more awake and alert. Man, how nice it would be if I could make this permanent! It's pretty pricey though but can you imagine the convenience!

Thanks so much, Winnie! :D She was really patient in answering all my questions and explaining the reasons why she did my eyebrows like so.

The complete Erabrowlogy takes about 60 minutes per session and is priced at $1,314. This consists of 4 colour services, with pre-treatments and Browlogy Care kits. For ladies who have done embroidery or tattoo on their brows and would like to correct them, you have Erabrowlogy Redesign & Change. This is priced at $1,690.60 for 5 colour services, with pre-treatments and Browlogy Care kits. (Do note that there is an additional surcharge of $214 if you request for the Master Artist.).

And just for you, a 20% Erabrowlogy/ Erabrowlogy Redesign & Change discount voucher will be given to 5 lucky readers! All you need to do is to email me at lovecharlenejudith@hotmail.com why you are interested in doing eyebrow embroidery, with your name, email address and the last 5 characters of your I/C number. Winners will be selected on March 26th.

For more information, please visit Erabelle's Facebook page here or the following:

Erabelle
Bugis Junction #02-05, Tel.: 6883 1151
Bedok Point #03-27, Tel.: 6753 2322

Erabelle Prestige
Orchard VisionCrest #01-06 to 11, Tel.: 6836 8388
Vivocity #02-01/02, Tel.: 6376 8336
Kuala Lumpur The Gardens Mall FF-227, 4th Floor (Opening in May 2014)

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Wednesday, December 4, 2013

EVENT: Official Launch of Guardian Plus

November marked the official launch of Guardian Plus in Takashimaya Shopping Centre. The cutting-edge flagship store provides shoppers an experience like no other. There are over 20, 000 health and beauty products and the place is decked out with the latest technology gizmos to help you with your needs.

The best thing of all is that Guardian Plus won't be just another drugstore with the same ol' brands. They are bringing in new brands and one of which is the highly anticipated Boots. The No7, Botanics, Mark Hill and Champneys ranges are all available at Guardian Plus.

And being ever thoughtful, there is also a dedicated team of 4 in-house pharmacist-trained specialists; a pharmacist, a nutritionist, a health advisor and a beauty advisor. They provide consultations for a nominal fee in a private area. Basic screenings are also conducted.

I have dropped by the place a couple of times (And bought a couple of items... Heh.). The Guardian staff were all incredibly friendly, knowledgeable and ever ready to help. It was a really nice shopping experience for me. I was also delighted to see beauty kits that I spotted on ASOS.com and the prices were actually quite alright. However, I thought the Revlon styling tools were priced much higher but they could be from the premium ranges? Anyhow, it's still good to see new brands and products being brought in. (:

Guardian Plus is located at #B2-15/23 of Takashimaya Shopping Centre, right beside Singtel. (:

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Thursday, November 28, 2013

SPOTTED: SK-II’s Beauty Boutique Launch at Robinsons Orchard

Tomorrow, on November 29th, is the launch of SK-II's latest beauty boutique at the newly opened Robinsons Orchard. The launch, which officially begins at 7pm, will be graced by celebrities George Young and Desmond Tan so fans of these dashing young men, see you there!

Or if you happen to be in town, do drop by and learn more about the boutique and perhaps get your skin evaluated by the Magic Ring as well? :D

P.S.: From 10am to 5pm tomorrow, spend $290 on SK-II products and you get a chance to guess which SK-II Festive Coffrets George and Desmond will pick for their loved ones. The answers will be revealed at 6.45pm and if you made the correct guesses, you might walk away with a full-sized SK-II product!

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Sunday, November 24, 2013

EVENT: Crabtree & Evelyn's 2013 Secret Garden Christmas Collection

Earlier this month, Crabtree & Evelyn held a private preview of their 2013 Secret Garden Christmas Collection. The whole place was transformed into the prettiest English garden, with the most gorgeous flowers. Walls were adorned with shelves of Crabtree & Evelyn products and they have been arranged ever so neatly according to collections.

The Secret Garden Christmas Collection is inspired by the wonder of an undiscovered English winter garden, epitomizing the essence of Crabtree & Evelyn. An array of gifts have been specially curated by the brand for loved ones of all ages and each is housed in limited edition keepsake boxes and bags.

Fans of Crabtree & Evelyn's Hand Therapy will take delight in the sampler sets of 3 and 12 tubes, 25g each. They make lovely gifts for family and friends... And yourself. You know, like place one in the office, one in the bathroom, one at your desk... Or one each in every bag that you own. Hehhh.

Here's Fel, looking as happy as a girl who has just been given candy. Also, she is one of my favourite people in my world, if you didn't know that already. :-D

And because I own so many hand creams, body washes and lotions, the highlights for me were the limited edition Christmas cookies, the gingerbread men especially! These cookies make perfect pairings with Earl Grey tea, Peppermint tea and Green tea, depending on your preference.

Love, Bonito top and Zara shorts.

Brought home 3 tins of Christmas cookies (But, of course!) and Mum immediately called dibs on the tins (But, of course.). Haha. Anyway, it was a really lovely evening spent. Thanks Cindy and Crabtree & Evelyn for the invitation! And thank you for reading! :-D

P.S.: To view the rest of the gifts from the Secret Garden Christmas Collection, click here.

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Sunday, November 17, 2013

EVENT: Phyto's Phytocyane Bloggers' Event

Sometime in August, I attended the bloggers' event for Phyto's Phytocyane at Le Restaurant and Asian Tapas Bar. The brand's name is Greek for 'derived from plants' and it is at the forefront of combining active plant botanicals with science to develop formulae which will help restore hair back to its pristine and healthy condition.

Contrary to popular belief, it isn't just the males who are in danger of losing excessive hair. We, women, are at risk too and statistics have shown that as many as 45% of us go through life without a full head of hair. Typically, we should lose about 50 strands daily, as part of the regular functioning of our scalp and hair's life cycle. Beyond that, hair loss is considered excessive. Women's hair loss is identified with increased thinning all over the scalp and it is especially noticeable at the hairline. Common causes include sudden hormonal changes, diet deficiency of iron and protein, stress, pollution, prolonged intake of strong medication, sudden weight loss and use of unsuitable hair care products.

And here is where the star of the event, Phytocyane, helps us. A revitalizing treatment for thinning hair, it consists of just 3 steps:

  1. Prepare the scalp with essential oils.
  2. Restore the scalp's balance by choosing a shampoo adapted to its nature.
  3. Enhance hair beauty with a cream, treatment or spray.

Step 1: Prepare your scalp with Phytopolléine Botanical Scalp Treatment
The first step in this deep treatment, this 100% botanical formula prepares the scalp for the subsequent steps. It contains essential oils and corn germ oil to cleanse the scalp, balance sebum secretion and tone blood vessels. This results in a stimulated scalp that is on its way back to its normal condition.

Step 2: Restore your scalp with Phytocyane Densifying Treatment Shampoo
This revitalizing shampoo addresses temporary thinning caused by stress, fatigue, pregnancy, medication and seasonal changes. Ingredients like Ginkgo Biloba and Cinchona Bark support the scalp while Grapeseed Procyanidins combat free radicals and protect the hair bulb. Hair appears denser and fuller with each usage.

Step 3: Enhance hair and scalp beauty with Phytocyane Densifying Treatment Serum
This exclusive anti-hair loss fortifying treatment is specially formulated for women. It fights and prevents hair loss through 4 processes:

  1. It regenerates and strengthens hair bulb with botanical active ingredients like Gingko Biloba, Viburnum Bark and Grapeseed Procyanidols. At the same time, it calms and provides anti-inflammatory action, boosts microcirculation while fighting free radicals to age proof the hair bulb environment.
  2. It triggers hair growth using Vitamins B5 and B6 and Soy Proteins to enhance microcirculation, activate cell metabolism and keratin production.
  3. It delays the onset of greying hair through the use of Tyrosine Derivative, a melanin precursor to maintain the melanin activity of the hair bulb.
  4. It enhances the beauty of hair with Vitamins B5 and B6 and Silk Proteins that give hydration and volume, while imparting a natural shine.

Last but not least, there is the Phytophanère Dietary Supplement. Each capsule contains a reservoir of essential fatty acids (Borage Oil and Fish Oil.) and vitamins (Brewer's Yeast, Biotin, Pantothenic Acid and Pyridoxine.) for the hair, nails and skin, strengthening each and maintaining them at their optimal states.

Before the event, I had actually picked up 3 bottles of the shampoo at Watsons (I think they were going for $69.90 for 3.) and have since finished 2 bottles (I wash my hair 2-3 times a day. Hehhh.). Initially, I found it really difficult to lather but at the event, I realized that I needed to use half a cap's worth of it. And that solved the problem. Also, during washing, your hair will feel dry because the cuticles are raised. All you need to do is to smooth them down with a comb. (: There isn't a conditioner in this range as it isn't needed. But for me, I feel safer with one. Heh. So I do use one from another brand, just on the bottom half of my tresses.

I think that the shampoo did curb my hair loss a tad but the effect wasn't very obvious. Then again, such treatments require more than just 2 bottles for significant results. I'll be checking out the other products in the next two months and will report back soon!

Phyto is available at all Robinsons, John Little, Beauty by Nature stores and selected stores at Watsons, Guardian, BHG, Metro and Unity.

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Sunday, September 29, 2013

EVENT: ION Orchard's Blogger Beauty Brunch

Last Tuesday, I attended ION Orchard's Blogger Beauty Brunch at the newly opened Jones the Grocer. When I first read the invitation from Matt, I actually let a (tiny) squeal in class. Heh (Yes, I'm so not cool.). I mean, if Starbucks is your third home, ION Orchard is mine!

Anyway, before I go on, today's actually the last day of the mall's Fall Beauty Mobile Campaign. All you need to do it to access http://beauty.ionorchard.com/ on your mobile and you get to redeem free sample-sized products from 15 participating brands. :D These include Apivita, Beauty by Nature, Biotherm Homme, Dr Ci:Labo, Dr. Hauschka, FANCL, Kiehl's, L'Occitane, Lab Series, Laneíge, Shu Uemera, Skin Inc, VMV Hypoallergenics, Watsons and YSL Beauté.

Once you're at the page, just register by liking their Facebook page, select a brand, obtain the voucher and present it at the store to claim your sample! :D

As aforementioned, the day started out with a hearty brunch at Jones the Grocer. I have walked past another outlet countless of time and have heard JH talked so much about it but this was actually my first time eating there. Just like the other 2 outlets, this sported the same matte black, cozy interior. A perfect place to hang out with friends on a Sunday morning, yes?

I had French Toast with berries, accompanied with an invigorating cup of mint tea. Ahhh... How lovely it would be to start out everyday like this! *dreamy look*

And at the end of the brunch, we were each presented with a membership for the ION+ Rewards! Here's a list of what you are entitled to:

  • Complimentary 2-hour parking.
  • Dining privileges.
  • Special promotions.
  • Exclusive discounts.
  • Updates on fashion, arts, dining and lifestyle trends.

Click here to learn more about it!

Thereafter we embarked on a little beauty tour, starting out with...*drum rolls* Yves Saint Laurent! A makeup demonstration, using the latest fall collection, was held and then, we were each presented with a little bag of our very own YSL goodies. Heh. I can't wait to do a look with them and show you! :D

Apivita was next. The birth of this Greek brand was inspired by the bee's society which is marked by its harmony, balance and solid structure. The brand borrows ingredients from the Honey Bee and these include nature's miracle antiseptic (Propolis), the purest natural energy source (Honey), nature's secret elixir (Royal Jelly), and the richest source of amino acids in the natural world (Bee Pollen).

I'll be using their sunscreen soon so stay tuned for a review!

The last stop was at Dr. Hauschka. This brand prides itself in providing skin care that works with your skin, and not against. It doesn't suppress symptoms but instead, harness the healing properties of nature and actually activate the skin's own impulse to heal and balance itself, naturally.

The brand's philosophy really speaks to me so I'm really excited to see how their products will work for me!

And of course, the compulsory shot in the ladies with pretty Juliana!

Alrighty, I'm off to tackle my million and one assignments but I'll be back soon with reviews! :D Till then, laugh more, love more and live more. Have a good week ahead! xx

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Monday, September 23, 2013

EVENT: K-Palette's Sweet as Chocolate Campaign‏

On the first Saturday of August, Fel and I made a trip down to Bliss House at The Central to attend K-Palette's Sweet as Chocolate Campaign. The brand is well-known for its super black 1 Day Tattoo eyeliner (Loyal fan here, since 2010.).

BUT this fall, K-Palette is taking a peek into the world of brown eyeliners. They aren't as intense and striking as their black counterparts, but they are just as, if not more mesmerizing. The look they give is gentler, sweeter and perhaps more innocent. (:

Here's the full collection!

From left to right,

  • 24H Real Lasting Eyeliner, WP in Deep Brown ($19.90)
  • 24H Real Lasting Eyeliner in Natural Brown ($19.90)
  • 24H Real Lasting Eyepencil, WP in Deep Brown ($19.90)
  • Real Lasting 2-Way Eyebrow Liner in 01 Chocolate Brown ($23.90)
  • Real Lasting 2-Way Eyebrow Liner in 02 Honey Brown ($23.90)
  • 24H Real Lasting Eyebrow Liner in 01 Natural Brown ($19.90)
  • 24H Real Lasting Eyebrow Liner in 02 Grayish Brown ($19.90)

(Thanks Chantana, for your hand! :D )

A makeup competition among 3 upcoming makeup artists was held, followed by a demonstration. The latter was pretty similar to the previous workshop and I wrote about it in details here.

Basically, for a more mature look, you would want to draw cat eyes to elongate your windows to your soul and to lift them up. For a younger and cuter look, you would want to draw the eyeliner downwards. :D

Ending off with a shot of dear Fel and me! :DDD

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Sunday, September 1, 2013

EVENT: SK-II's Pitera House at Tangs Orchard.

The beginning of August was celebrated with a trip down to SK-II's Pitera House. Held at Tangs Orchard, this was SK-II's first ever and it was a way for the brand to pay homage to its heritage of crystal clear skin steeped in its miracle ingredient, Pitera.

The history of SK-II goes back to more than 40 years ago, where the discovery of Pitera happened from a chance observation of the soft, youthful hands of elderly sake brewers. The brand was officially launched in 1980 and even until today, Pitera remains as the core of this prestige skincare brand.

What Fel and I were holding on to was Koji rice. During the fermentation process of its yeast, Pitera is derived naturally. It takes the form of a metabolic fluid that contains an amalgam of vitamins, minerals, amino and organic acids. Here are some facts of Pitera, by the numbers:

  • 1 of 350 Pitera is derived naturally from a rare yeast strain, out of over 350 different kinds.
  • 1980 The year in which the first bottle of SK-II Facial Treatment Essence made its debut.
  • 50 Pitera contains over 50 micro-nutrients essential for skin.
  • 6 There are 6 steps to crafting Pitera, starting from the selection of the rare yeast strain to the bottling of the Facial Treatment Essence.
  • 35 SK-II, along with external research partners, has studied Pitera's functions and benefits for over 35 years to uncover its secrets.
  • 5 Pitera is able to transform all 5 dimensions of texture, radiance, firmness, spot control, wrinkle resilience that control skin's overall clarity.
  • 90 Over 80 women on a Pitera regimen showed visible improvements of up to 90% across the 5 dimensions of skin within a year.

MediaCorp artistes, Rebecca Lim and Qi Yuwu, were also there to grace the event.

Rebecca joined established Sake Sommelier, Hiroomi Nagamatsu, in rediscovering the SK-II story. They traced the story of this gift of nature, starting from the moment where it all began.

(Rebecca's probably the only local artiste that I like. She was all poised and elegant, and very beautiful!)

Yuwu then joined SK-II's Beauty Trainer, Cindy Cheong, for the Magic Ring Counselling and shared his skincare tips.

(Yuwu's fanclub went all the way down to support him! And he made it a point to wave and smile at them, which was very nice.)

Ending off with Fel, my lovely company for the night (And most events! :D), and me! <3

P.S.: Thank you, SK-II and DeVries for the invitation! :D

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